Polyfique

Analysis and Visual Identity Manual that Daniel Rojas created and designed for a Company in Colombia.

Visual Indicators

System 1

Logo Symbol

Symbol Construction

Logo Construction

Typography Used

Technical Map of the Logo Symbol (Horizontal Version)

Respect Area of the Logo Symbol (Horizontal Version)

Technical Map and Respect Area of the Logo Symbol (Vertical Version)

Maximum Allowable Reduction of the Logo Symbol (Horizontal and Vertical Versions)

Variations of the Logo Symbol (Horizontal and Vertical Versions)

Inks Used

Misuse of the Logo Symbol (Proportions, Shadows, Twist, Turn, Colors…) You don’t do this with your logo

Stationary and Graphics Support

System 2

Envelope and Letterhead

Company Cards

Bill, Remission and Receipt

CD and Stickers

Environment Signals

System 3

Marketing Communication

System 4

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